Italy Digital Advertising Spend By Platform

Italy Digital Advertising Spend By Platform

  • April 2016 •
  • 30 pages •
  • Report ID: 4049066 •
  • Format: PDF
Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 5.9% to reach US$3.1 billion in 2020, accounting for 24.4% of the total advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized?
- Which online site is gaining popularity on online to target consumers?
- Which online sites are gaining or declining their market share in the country?
- How is online mobile advertising expected to grow over the next five years?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Data covering future of social networking sites and its share in online advertising.
- Online advertising spend for a period of 10 years, from 2011 to 2020.
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
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