Italy Social Media Advertising Spend By Platform

Italy Social Media Advertising Spend By Platform

  • April 2016 •
  • 35 pages •
  • Report ID: 4049087
Social media advertising spend in Italy stood at US$.2 billion by end of 2015, accounting for 9.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 42.8%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 45.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 30.7% to reach US$.9 billion in 2020, accounting for 30.5% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How is social media marketing budget being allocated and utilized?
- Which social media site is gaining popularity on social media to target consumers?
- Which social media sites are gaining or declining their market share in the country?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


Report Scope
This report provides detailed social media advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Social Media Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Italy. This report provides:
- Data covering future of social media advertising spend and its share in total online advertising.
- Data covering future of social networking sites and its share in social media advertising.
- Social media advertising spend for a period of 10 years, from 2011 to 2020.
- Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
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Country=Italy Industry=E-Services ParentIndustry=ICTAndMedia Date=201604 Topic=MarketShares Publisher=Socintel360 Price=1000