Social Media Advertising Spend by Format in China

Social Media Advertising Spend by Format in China

  • April 2016 •
  • 55 pages •
  • Report ID: 4049209 •
  • Format: PDF
Social media video advertising spend is expected to reach US$1,246 million by end of 2016, accounting for 23.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 53.8% to reach US$6,962 million in 2020, accounting for 30.3% share of the market. Display advertising is expected to account for 69.8% of the market by end of 2020, grow at a CAGR of 41.3% over the forecast period.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How is social media marketing budget being allocated and utilized?
- Which advertising formats are gaining popularity on social media to target consumers?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


Report Scope
This report provides detailed social media advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: China
Market Focus: Social Media Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the China. This report provides:
- Data covering future of social media advertising spend and its share in total online advertising.
- Data covering future of social media mobile advertising spend and its share in social media advertising.
- Social media video advertising spends for a period of 10 years, from 2011 to 2020.
- Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
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