Gaming Social Media Advertising Spend in Russia

Gaming Social Media Advertising Spend in Russia

  • April 2016 •
  • 52 pages •
  • Report ID: 4049295 •
  • Format: PDF
Social gaming advertising spend in Russia stood at US$69 million by end of 2015, accounting for 9.9% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 41.4%. This growth is expected to continue in 2016 with brands expected to spend US$94 million, representing an increase of 39.4% over 2015. Over the forecast period (2016-2020), Socintel360 expects social gaming ad spend to grow at a CAGR of 27.3% to reach US$246 million in 2020, accounting for 10.5% of the total social media advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How much is being spent on social media gaming advertising by gaming categories?
- How is social media marketing budget being allocated and utilized?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media gaming advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media gaming advertising spend database breaks down into following nine key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


Report Scope
This report provides detailed social media gaming advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Russia
Market Focus: Social Media Gaming Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Russia. This report provides:
- Data covering future of social media advertising spend and its share in total online advertising.
- Data covering future of social media gaming advertising spend and its share in social media advertising.
- Data covering future of social media mobile advertising spend and its share in social media advertising.
- Social media gaming advertising spend for a period of 10 years, from 2011 to 2020.
- Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
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