Nexavar 2015 U.S Physician Engagement Report

Nexavar 2015 U.S Physician Engagement Report

  • July 2016 •
  • 32 pages •
  • Report ID: 4070806 •
  • Format: PDF

Pharmaceutical sales and marketing organizations face a challenging U.S. environment as physician access becomes increasingly restricted. Despite this major hurdle, personal promotion remains one of the most effective sales and marketing tools and it has never been more critical for drug and device makers to actively engage with physicians throughout the product lifecycle.

In order to address this critical issue, MDDetails leverages Sunshine Act disclosures (i.e., CMS Open Payments) to provide product and physician level promotional benchmarking across more than 500 marketed U.S. products. Each physician engagement report enables insight into personal promotional activity (e.g., education and detailing) for a specific product and its relevant peer set. Detailed analyses around coverage, specialty mix, rep access, and detailing frequency are provided. Furthermore, KOL engagement and ongoing market development activity (e.g., research, consulting, and speaking) is also discussed.

Report Scope

- A comprehensive assessment of Amgen and Bayer physician engagement activity for Nexavar in 2015 (Over 5,300 paid interactions across 2,500 physicians)
- Promotional benchmarking (e.g. total reach and specialty mix) for Nexavar and 11 peer product(s) in key market(s), including: Hepatocellular Carcinoma, Renal Cancer, and Thyroid Cancer
- Longitudinal view of Nexavar interaction frequency and mix (e.g. meal, speaking, education, consulting, and research)
- In-depth analysis of Nexavar sales rep access within key specialties, including: Hematology/Oncology, Internal Medicine, Medical Oncology, Radiation Oncology, Diagnostic Radiology, Urology, and Gastroenterology
- Ranked lists of most engaged physicians, opinion leaders, and clinical researchers for Nexavar in 2015 (Up to the top 30 in each category)

Reasons to buy

- Understand the full breadth of market development and promotional activity for Nexavar and its competitors in 2015
- Gain insight into marketing mix, promotional spend and longitudinal trends
- Benchmark prescriber access and detailing frequency within key specialties and geographies
- Obtain top Nexavar sales targets and opinion leaders in 2015

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