Consumer and Market Insights: Dairy and Soy Food in Austria

Consumer and Market Insights: Dairy and Soy Food in Austria

  • June 2016 •
  • 114 pages •
  • Report ID: 4071490 •
  • Format: PDF
The Austrian Dairy and Soy Food market will register higher growth during 2015-2020 compared to 2010-2015 supported by high disposable income of consumers and steady economic growth in the country. Cheese is the leading category in value terms as on 2015, while the Dairy-Based and Soy-Based Desserts category is expected to witness fastest growth in both On-trade and Off-trade transactions during 2015-2020. Berglandmilch Gmbh, Unilever Plc and Grouped Danone S.A. are among the leading companies in the Austrian Dairy and Soy Food market.

Key Findings
- The Dairy and Soy Food market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Milk category has the highest volume share in the overall Dairy and Soy Food market.

- The Butter segment is expected to gain share growth within the Butter and Spreadable Fats category.

- The Cheese category will record maximum gain in the market share during 2015-2020.

- The Dairy-Based and Soy-Based Desserts category registered the fastest private label growth during 2012-2015.

- The Dairy and Soy Food market account for nearly one-fifth of the overall food retail sales in Austria.

Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, From age Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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