Consumer and Market Insights: Confectionery in Sweden

Consumer and Market Insights: Confectionery in Sweden

  • June 2016 •
  • 95 pages •
  • Report ID: 4090438
Summary
The Confectionery market in Sweden will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Chocolate category has highest volume share in the overall Confectionery market and is also expected to be the fastest growing category during 2015-2020. Increasing ethical consumerism will influence the consumption of Confectionery products in Sweden.

Key Findings
- The Chocolate category will gain maximum market share during 2015-2020

-  Hypermarkets and Supermarkets is the leading distribution channel in Sweden Food market

-  Marabou is the leading brand in Chocolate category, both in value and volume terms

- Private label products in the Chocolate category registered the fastest growth during 2012-2015

- Flexible Packaging is the most commonly used packaging material in the Swedish Confectionery market

Synopsis
Canadean's Consumer and Market Insights report on the Confectionery market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Chocolate, Gum and Sugar Confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Box, Foil, and others

- Consumer level trends: Top four consumer trends which influence Confectionery products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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