Consumer and Market Insights: Savory Snacks in Malaysia

Consumer and Market Insights: Savory Snacks in Malaysia

  • June 2016 •
  • 103 pages •
  • Report ID: 4090464 •
  • Format: PDF
Malaysia's Savory Snacks market is forecast to register high growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the highest volume share, while the Pretzels category is forecast to register fastest value growth during 2015-2020. Price-sensitive Malaysian consumers are increasingly seeking private label Savory Snacks. Organic and Natural products will become popular in future as they are perceived to be better-for-you.

Key Findings
- The Potato Chips category is expected to gain maximum market share during 2015-2020

-  Hypermarkets and Supermarkets was the leading distribution channel in Malaysia's Food market

-  Mister Potato is the leading brand in Potato Chips category, both in value and volume terms

- 'Free From' is the fastest growing Health and Wellness claim in the Nuts and Seeds and the Potato Chips categories

-  Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

- Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Canadean's Consumer and Market Insights report on the Savory Snacks market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: The report provides extensive brand share coverage at category and segment level

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, and others; container data for: Bag/Sachet, Can- Composite, Pouch, Tub and others

- Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


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