The European EV market 2014 - 2019; How the European EV market is being supported and how it is expected to evolve

August 2016 •
48 pages •
Report ID: 4109459 •
Format: PDF

Summary
Table of contents
Search Inside

Summary
- Europe's electric vehicle (EV) parc grew 17% between 2014 and 2015, with 70,912 EVs being added to the parc. The number of EVs registered in 2015 across Europe was 13% more than the number registered in 2014.

- This growth is largely a result of strong policy incentives and related initiatives in a number of countries.

- According to the European Automobile Manufacturers' Association (ACEA), wider EU-level support can help shift the new market focus from conventionally fuelled vehicles to EVs.

- The ACEA sees the market share of EVs growing by between 2% and 8% in the 2020s.

- Verdict's forecasts are less optimistic, predicting growth in market share from 0.5% of all registrations in 2014 to 0.9% in 2019. Achieving the growth targets will require much greater coordination from EU states. Uniform technology standards will help, but more needs to be done by both manufacturers and governments.

- Yet despite large-scale investment in EVs by manufacturers, Europe's EV market remains largely nascent, and adoption rates are low.

- Sales are affected by high initial purchase costs, range anxiety and a lack of re-charging infrastructure.

Key Findings
- National and local governments have recognised this low uptake, and have introduced a wide range of incentives to support take up.

- These range from fiscal incentives which support the initial purchase, to policy interventions and the provision of infrastructure.

- In many ways then, Europe is still in the initial early adoption phase of electric mobility. The challenge now is how to make EVs the default choice for motorists, and create the conditions that will enable targets to be achieved.

- Although EVs are gaining credibility, overall EU wide sales numbers are not impressive; some countries have seen more growth than others. These tend to be where there is a mix of regulatory and associated incentives.

- Rising sales suggest that Europe is now entering the initial early adoption phase of electric mobility, with sales moving beyond the margin of 1% in some countries.

- The report identifies which countries have put in place the right conditions to grow the EV market, and those which have work yet to do. It shows the current state of the

- European EV market and how it is expected to evolve in the short term, and concludes that while the EV market is growing it is not growing at a rate that will allow government targets to be achieved in the near future.

Synopsis
“The European EV market 2014 - 2019”, a Trend Report by Verdict Retail, provides an executive-level overview of how the electric vehicle market is developing across Europe, with forecasts of EV registrations up to 2019. It delivers quantitative and qualitative insight into the European new car market, analyzing key trends on motorists preferences for electric vehicles along with hybrids, diesels and petrol powered vehicles.

It provides in-depth analysis of the following:

- New vehicle registrations across Europe by diesel, petrol, EV and hybrid categories, for each European country.

- Identifying what the future of the European auto market will look in 2019

- It also sets out the growth of the EV market in the context of regulatory targets, incentives and indirect support mechanisms

Reasons To Buy
- This Verdict Retail report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the purchasing habits of motorists across Europe, providing insights into individual European markets and how readily they are adopting electric mobility.

- The report is designed for an executive-level audience, boasting presentation quality charts that allows it to be turned into presentable material immediately.

- The broad but detailed perspective will help auto industry players to target markets which are amenable to EV sales, as well as clearly showing those markets which are not yet set up to accommodate this new market.

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager