Cigarettes in Zimbabwe

Cigarettes in Zimbabwe

  • July 2016 •
  • 41 pages •
  • Report ID: 4144579 •
  • Format: PDF
Summary
Zimbabwe has only recently recovered from severe economic and political difficulties which negatively affect the cigarette market. As such, RYO cigarettes, low price brands and non-duty paid cigarettes became regular features of the market as hyperinflation, unemployment and poverty made manufactured cigarettes unaffordable for consumers. Though the market has recovered in recent years, with volumes reaching 2.3 billion pieces in 2010, non-duty paid cigarettes are still widely available. The cigarette market is dominated by the international BAT, through its Zimbabwe subsidiary, and domestic Savanna Tobacco.

Key Findings
- According to Canadean, 11.5% of the total population smoke in Zimbabwe

- Men make up the overwhelming amount of smokers, 97.7%, as of 2014, due to cultural and social traditions

- In 2009, 65% of smokers in Zimbabwe bought single stick cigarettes because of the low price. It is a major feature of the market

- Per capita consumption is low by African standards, 125 pieces as of 2014, and this is expected to decline further to 103 by 2024.

Synopsis
“Cigarettes in Zimbabwe” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Zimbabwean market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Venezuelan market is crucial to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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