Summary Soft drinks market went up and it was led by more marketing activities among carbonates players and additional focus on still drinks developments by leading JNSD players. Energy drinks and sports drinks saw an increase, but their importance for the whole soft drinks market remained modest. At the same time, ACB categories lost shares to soft drinks despite a positive trend. Growing competition in bulk/HOD water, ciders and more focus and marketing investments from multinational players in the Bosnian beer market provided this positive trend.
Key Findings - Bulk/HOD water increased. Growing competition from smaller players reduced the price level and provided better coverage for the distant consumers in less urban areas
- Favorable weather in April and June, effective marketing and promotional activity related to the local popular football clubs led to growth in carbonates
- Still drinks consumption recorded volume growth, mainly driven by additional producer interest for carton packaging
- Local players suffered in the beer market due to the attractive taste and marketing activities from major players in the market
- Rising competition in modern trade provided more shelf space for cider
Synopsis Canadean's Bosnia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our annual Q2 special focus update on the latest trends in Private Label soft drinks
Reasons To Buy - Gain an in-depth understanding of the most up-to-date trends in the Bosnia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Bosnia to back your marketing initiatives
- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Our reports have been used by over 10K customers, including:
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