Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015-2020

Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015-2020

  • September 2016 •
  • 77 pages •
  • Report ID: 4203005 •
  • Format: PDF
New Zealand's online market is expected to continue on its growth trajectory over the next five years, mainly driven by higher internet and fixed broadband penetration and the easy availability of high speed internet coupled with high smartphone adoption in the country. In addition, rising popularity of e-commerce on the back of easy payment options will boost online sales over the forecast period.

Key Findings
- Online will increase its share to 6.7% in New Zealand's total retail sales by 2020

- Electrical and electronics will continue to be the largest product group sold through the online channel, reaching a sales value of NZD1,295.3 million in 2020

- Omni-channel shopping is gaining popularity in the country

“Consumer Attitudes and Online Retail Dynamics in New Zealand, 2015-2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risks related to online retail environment. In addition, it analyzes the key consumer trends influencing New Zealand online retail industry.

What else does this report offer?

- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Reasons To Buy
- Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

- Understand which products will be the major winners and losers in the online arena in the coming years

- Get an in-depth analysis of the latest trends in online retailing in New Zealand, covering the factors driving online spending across the categories

- Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


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