Consumer and Market Insights: Spirits in China

Consumer and Market Insights: Spirits in China

  • October 2016 •
  • 59 pages •
  • Report ID: 4255870 •
  • Format: PDF
The Spirits market in China is led by the Specialty Spirits category, while the Tequila and Mezcal category is forecast to register the fastest growth in value and volume terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Spirits in the country. LVMH Moët Hennessy Louis Vuitton S.A. and Grupo Cuervo are the leading players in the Chinese Spirits market.

Key Findings
- The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.

- The Specialty Spirits category is the largest value category in the Hungarian Spirits market.

- On-trade transactions account for the highest distribution share in the Gin and Genver category.

- Grupo Cuervo is the leading brand in the Tequila and Mezcal category.

- Private label products in the Whiskey and Vodka categories registered the fastest growth during 2012-2015.

- Screw Top is the most commonly used closure type in China's Spirits market.

Canadean's Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, and others; container data for: Bottle, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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