Consumer and Market Insights: Prepared Meals in Germany

Consumer and Market Insights: Prepared Meals in Germany

  • October 2016 •
  • 54 pages •
  • Report ID: 4255877 •
  • Format: PDF
The German Prepared Meals market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. The penetration of private label products in the market remains high. Dr. August Oetker Kg and Nestlé S.A. are the leading market players in the country.

Key Findings
- Of the three categories analyzed, Meal Kits is forecast to be the fastest growing value category, registering a CAGR of 1.9% during 2015-2020

- Hypermarkets and Supermarkets account for nearly two-third of the overall Prepared Meals distribution share in 2015

- Private label products had high market penetration of 25.0% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

- The use of Rigid Plastics is forecast to grow at a CAGR of 2.2% during 2015-2020

Canadean's Consumer and Market Insights report on the Prepared Meals market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Film, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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