Global E-Commerce Marketplaces 2018

Global E-Commerce Marketplaces 2018

  • March 2018 •
  • 39 pages •
  • Report ID: 4313691 •
  • Format: PDF
Marketplaces capture half of retail sales online, says report

Secondary market research firm has released a new publication titled “Global E-Commerce Marketplaces 2018.” This report from the Germany-based online commerce researchers reveals that multi-seller retail platforms now account for about half of online sales, with their share expected to increase in the next few years.

Global online marketplaces like Alibaba, Amazon, eBay, and Rakuten and their competitors accounted for roughly 50% of online retail sales globally last year and that share is forecast to grow to about two-thirds in the next five years. Marketplace dominance is such that many shoppers start their product search at a marketplace, rather than at an all-purpose search engine or retail shop website, according to the report. Alibaba leads the pack of top online marketplace platforms, with over twice the gross merchandise volume of second-place Amazon in 2016.

Asia leads the global trend toward marketplaces. Surveys cited in the report reflect that many shoppers in China, India and Japan made half or more of their online purchases through marketplaces. Shoppers worldwide point to product variety and price as motivators for turning to marketplace options. Though Alibaba and Amazon are the leaders of this trend, the marketplace space is shared by many platforms such as eBay, Etsy, Wish, and Rakuten and others. Further, traditional brick and mortar retailers such as Walmart and Sears are expanding their marketplace options online, and there are various regional and country online retail platforms such as MercadoLibre, Flipkart, Allegro and Jumia contributing to the forecast growth.

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