Global Public Relations Agencies - Industry Market Research Report

Global Public Relations Agencies - Industry Market Research Report

  • April 2021 •
  • 51 pages •
  • Report ID: 4386759 •
  • Format: PDF
Abstract

Global Public Relations Agencies
Clients use public relations (PR) agencies for a variety of reasons, including managing a company’s image or promoting products to target certain demographics. Ultimately, revenue for the Global Public Relations Agencies industry largely depends on the incomes of businesses and consumers. Over the past five years, marketers have dedicated a greater proportion of their budgets to public relations in place of traditional advertising, as PR firms have effectively manipulated the power of digital media. Media fragmentation has made reaching a mass audience with traditional media advertising more difficult, prompting marketers to shift spending to targeted and social media-based campaigns offered by industry operators. Over the next five years, PR firms will likely continue to benefit from rising marketing budgets and increasing consumer spending.

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public and with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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