Airbnb Inc continues to outpace the travel industry, registering total value sales of US$9.7 billion in 2015, and being valued at US$30 billion. While the uptake is high, legislative issues are growing and Airbnb has experienced mixed results in trying to resolve these. With geographical and product expansion at the top of the company’s agenda, will it be able to remain true to its core values and offer truly authentic and local experiences to guests, or will the platform become “corporatised”?
Euromonitor International’s AirbnbInc in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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