The closure of retail outlets in Russia had a particularly dramatic effect on sales of jeans in 2020. The category recorded a considerable decline in retail current value sales in 2020 as consumers lacked the opportunity to buy jeans from their favourite retail outlets, and the shift to e-commerce was insufficient to offset the loss of in-person...
Prior to the pandemic, more women were buying leggings, on the basis that they offered greater comfort, sportier designs, as well as a greater variety of colours and prints. Moreover, three pairs of leggings or two pairs of shorts or trousers can be bought for the same price as a pair of economy jeans. In 2020, various long-term lockdowns...
Jeans sales were strongly impacted by the Coronavirus (COVID-19) pandemic in 2020. In the first place, the category was heavily affected by the closure of non-essential retail stores during the 2-month lockdown period in spring. Some consumers shifted to e-commerce to purchase jeans, as they could not visit a store to do so. Jeans...
As in other EU countries, Spanish authorities opted for a national lockdown amid the initial outbreak of COVID-19. The quarantine started from 15 March and lasted for three months given that each region saw restrictions eased at different times. However, since those three months of lockdown, the country has seen further outbreaks of the virus...
Sales of jeans fell sharply in 2020 as many apparel stores closed for a period due to COVID-19 restrictions. The decline for jeans was further accentuated by the fact that as consumers spent more time at home, they wanted to wear clothes that were more comfortable and loose-fitting than jeans. Comfort thus became the priority, to the detriment...
Jeans witnessed a sharp decline in sales in 2020 with the closure of brick-and-mortar stores during the lockdown impeding the category’s development. Nevertheless, those companies with a clear online strategy fared better, utilising online sales to compensate for in-store losses. For example, while recording heavy losses, Levi Strauss Asia...
The ban on sales of non-essential products in both physical stores and online during the initial COVID-19 lockdown had a marked negative impact on sales across apparel and footwear, including jeans. Jeans in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail...
Jeans sales have fallen sharply during the coronavirus crisis. In-store retail sales recorded a significant decline, as specialist retailers and department stores temporarily closed stores and reduced operating hours during pandemic-related lockdowns. Also, remote working, closed schools and cancelled events have diminished consumers’ need...
After several years of growth, jeans was another category which turned to retail volume and current value decline in 2020. Temporary outlet closures due to COVID-19 and consumers’ caution about visiting such outlets contributed to decline, as did greater price-consciousness due to job losses and falling incomes. In fact, the impact of COVID-19-related...
Sales of jeans in the UK have suffered a heavy blow in 2020, seeing a double-digit current value decline. The government closed down non-essential retailers during the two national lockdowns and various regional lockdowns during the year, as a consequence of the COVID-19 pandemic. As consumers have been spending most of their time at home,...