Innovation Trends and Opportunities in Beauty Devices and Apps

Innovation Trends and Opportunities in Beauty Devices and Apps

  • September 2016 •
  • 30 pages •
  • Report ID: 4442441 •
  • Format: PDF
Innovation Trends and Opportunities in Beauty Devices and Apps

Summary
Many women globally use a variety of beauty treatments at home, and over half of female consumers believe home treatments can save money and are convenient, so beauty devices should offer benefits that cater to these demands. Offering fast and instant gratification is an influential claim over beauty and grooming product purchases.
For example, 32% of global female consumers think products claiming to do this are at least somewhat effective, and the figure increases to 41% among 25–34s. Among this age group, beauty or grooming products using advanced scientific techniques are seen as highly appealing, with these consumers also being more interested in using digitally advanced or "smart" products than any other age group.

Generally, beauty devices and apps are designed to enhance the efficacy of treatments with the help of technology. This demographic, along with the adjacent female age groups of 18–24 and 35–44, will be a main driver for beauty device and app trends.

Globally, consumers are heavily image-conscious. For example, 70% of them say their looks/appearance is quite or very important, and 64% say that their looks/appearance in photos and images are quite or very important. Women tend to be more concerned about their appearance than men. However, young males also show great interest in their looks. The majority of consumers use beauty and grooming products to improve their overall appearance.

The report “Innovation Trends and Opportunities in Beauty Devices and Apps” outlines consumer motivations for purchasing beauty devices and using beauty and personal care shopping apps.

It has identified six opportunities in beauty device/app innovation -
- Multi-functionality: Consumers perceive a single device that offers a range of functions to be efficient and good value for money.
- Beyond the facial area: Expanding personal care and beauty concerns are driving the demand for beauty devices catering beyond facial care.
- Getting more personal: Consumers are keen to posses products that match their individual lifestyles or personal look.
- Beauty treatments on the go: The compatibility and portability of beauty devices make beauty treatments available for on-the-go occasions, a new area gaining traction.
- Digital shopping: Consumers enjoy interactive tools – using apps for personal care product shopping can enhance the brand experience.
- Smart and connected beauty: Consumers are interested in using digital tools to monitor or manage their activities, and beauty devices used in conjunction with a companion app will appeal.
It also discusses key innovation trends in beauty devices and apps by identifying six key trends, and explores future opportunities within this space.

Companies mentioned in this report: Aduro, Philips, Panasonic, Tria,Hairmax, GLO Science, Ya-man, Foreo, Clarisonic, Magnitone, Exideal, Cos Beauty, Pour-A-Soigné, L'Oreal, Sephora, Boots, Ziip Beauty, Braun, Way, Temptu, INail, Adorn, Modiface.

Key Findings
- Consumers enjoy the simplicity of a single product that caters to numerous functions.
- Image-consciousness and varieties of personal care and beauty concerns motivate consumers to use beauty devices and apps.
- As the usage of beauty devices increases, consumers are starting to look for devices that are usable for out-of-home occasions, such as traveling and work.
- Interactive tools connect customers and brands. Consumers enjoy using them, making their online shopping experience fun and convenient.
- Consumers are keen to use digital tools to monitor/manage their activities, and functions allowing them to do so will gain traction in beauty devices.
- Consumers are becoming more digitalized, and beauty devices need to offer more futuristic applications

Synopsis
This report outlines consumer motivations for purchasing beauty devices and using beauty and personal care shopping apps. It also discusses key innovation trends in beauty devices and apps by identifying six key trends, and explores future opportunities within this space.

Reasons To Buy
- Identify the key consumer behaviors shaping beauty devices and apps and resulting trends.
- Gain specific insight and implications into beauty devices and apps.
- Analyze key innovation approaches in beauty devices and apps.
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