Quarterly Beverage Tracker - Third Quarter 2016 Austria

Quarterly Beverage Tracker - Third Quarter 2016 Austria

  • November 2016 •
  • 30 pages •
  • Report ID: 4442444 •
  • Format: PDF
Soft drinks declined in Q3-16 compared to Q3-15, when sales across all major categories benefited from record high temperatures; 2016 has therefore logically seen a downward adjustment in category volumes. Alcoholic drinks also reported decline during the quarter, principally driven by falling sales of beer, which lacked the boost to demand as a result of the exceptionally high temperatures recorded in Q3-15. Overall liquid dairy consumption declined during Q3-16 compared to Q3-15, mainly driven by decline in white milk consumption.

Key Findings
- Food retailers performed ahead of non-food retailers, registering a nominal increase in sales compared to last year.

- Within energy drinks and sports drinks PL brands continued to register positive growth.

- Sales of soft drinks declined during the quarter with only sports drinks able to buck the negative trend, with all remaining categories facing losses.

Canadean's Austria Quarterly Beverage Tracker Q3-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q3-2016 vs Q3-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q3 special focus update on the latest trends in soft drinks flavors and innovation

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives

- Analyze the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation


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