Non-Store Retailing in Nigeria

Non-Store Retailing in Nigeria

  • December 2016 •
  • 26 pages •
  • Report ID: 454143 •
  • Format: PDF
Non-store retailing performed strongly over the review period, driven in particular by internet retailing, which has benefited from the activities of two big players – Jumia and Konga Online Shopping – as well as the expansion in internet availability for Nigerians, particularly through mobile devices. Direct selling has also performed well as many players have benefited from increased demand from a growing middle class that is seeking quality health and beauty products. However, growth slowed d...

Euromonitor International’s Non-Store Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Direct Selling, Homeshopping, Internet Pure Play Retailers, Internet Retailing, Mobile Internet Retailing, Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Non-Store Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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