In 2016 cider/perry profited from the growing consumer trend towards alcoholic drinks with a lower alcohol content and a more refreshing taste. This was also strongly influenced by the ongoing health and wellness trend, and the growing number of consumers becoming increasingly aware of their health. In addition, with a high level of saturation in beer, wine and spirits, consumers looked for unique products that featured traditional products in modern designs.
Euromonitor International’s Cider/Perry in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Summary In Austria, the temperatures were well above average in 2015. These high temperatures helped to boost growth for some categories in the all commercial beverages market, particularly soft drinks. As a refreshing, carbonated beverage, cider also benefited from the warm weather. The off-premise channel saw volume gains of 9%...