Public Relations Services in Australia - Industry Market Research Report

Public Relations Services in Australia - Industry Market Research Report

  • January 2020 •
  • 30 pages •
  • Report ID: 4557779 •
  • Format: PDF
New channels: Media fragmentation has supported industry demand and revenue

Abstract

Public Relations Services in Australia
Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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