Billboard & Sign Manufacturing in Canada - Industry Market Research Report

Billboard & Sign Manufacturing in Canada - Industry Market Research Report

  • February 2019 •
  • 39 pages •
  • Report ID: 4564157 •
  • Format: PDF
A good sign: Larger advertising budgets will continue to fuel demand for industry products

Abstract

Billboard & Sign Manufacturing in Canada
The Billboard and Sign Manufacturing industry in Canada is expected to falter due to a sharp decline in exports in 2017, eviscerating growth prospects despite a promising domestic climate. Billboards have maintained their appeal as one of the few remaining ways to reach a broad consumer base in an increasingly fragmented media landscape. An opportunity for growth through digital billboards has been the primary force behind industry expansion early in the period, and is expected to shape the industry moving forward. These displays, made from light-emitting diodes and other electronic components, enable advertisers to seamlessly transition between messages and accommodate a greater number of clients simultaneously. Over the five years to 2024, the industry is expected to recover, bereft of any deleterious volatility in trade that decimated growth prospects during the current period.

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Industry products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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