World TV & New video services - data & forecasts up to 2020

World TV & New video services - data & forecasts up to 2020

  • December 2016 •
  • Report ID: 4606017 •
  • Format: PDF
State of TV & Video Services Worldwide
Terrestrial - Satellite - Cable - IPTV - DVD - Blu-ray - Video on demand

Our TV experts publish half-yearly their TV & Video Services observatory covering 39 countries, 10 regions and world consolidated.
This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.

This bundle includes two deliverables:
1. A report (ppt format) The state-of-the-art for TV & Video Services: changes in accessing TV, viewing patterns, TV & video revenues and audiovisual value chain. Besides the monitoring of these criteria the study provides you with analyses and viewpoints of our lead TV & video analysts. It draws the audiovisual landscape regarding TV & video services worldwide, going even further in stressing out the regional differences and market specificities.

2. A half-yearly updated dataset (xlsx) Historicals, Estimations & Forecasts up to 2021
- TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV
- Network digitization
- TV and video consumption: audience and time spent
- Television and video revenues
o TV revenues: advertising, subscription, public revenues
o Physical video revenues: DVD/BluRay retail & rental
o Video on demand revenues: DTR, EST, SVoD, advertising


Indicators by country
Usage indicators
- Viewing time: live TV, catch-up TV, video on demand (VoD) on managed services and OTT
- The top free-to-air channels’ audience share
- Number of transactions: DVD and Blu-ray sales and rentals

Access indicators
- General access indicators: TV households, FTA & pay-TV households
- Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
- Digitisation levels: analogue/digital split for each access mode
- Pay-TV penetration: pay-TV/free-to-air only split
- Customer numbers for the main pay-TV services
- Audience figures for the top TV channels for a selection of countries

Revenue indicators
- GDP; TV, Home video and on-demand video revenue’s share of GDP
- Income from public financing/licensing fees
- TV and online video (in-stream adverts) ad revenue
- Pay-TV revenue
- Physical video revenue
- Video on demand services revenue

Type of data
- Background data 2013-2015
- Estimates as of the end of 2016
- Forecasts for 2017-2021

Geographical coverage
- The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africathe Middle East.
- Regional aggregate data include all countries in the region

- Austria
- Belgium
- Bulgaria
- Czech Republic
- Estonia
- France
- Greece
- Germany
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxemburg
- The Netherlands
- Poland
- Portugal
- Romania
- Russia
- Scandinavia
- Slovakia
- Spain
- Switzerland
- The UK

North America Latin America
- Canada
- Argentina
- Brazil
- Colombia
- Mexico

Asia-Pacific Africa & the Middle East
- Australia
- China
- South Korea
- India
- Japan
- South Africa
- Egypt
- Turkey

- Breakdown of video viewing time:
- Live TV viewing time: average time spent per day watching live TV programming on a television over a managed network, by all individuals that make up the population being examined
- Time-shifted TV viewing time: average time spent per day watching programmes recorded on a DVR or using a catch-up TV service on a television, over a managed network and in the week following its original broadcast, by all individuals that make up the population being examined
- Online viewing time: average time spent per day watching OTT videos, i.e. on the open access web. This includes catchup programming watched on a TV broadcaster’s website, VoD and SVoD, and videos from social media sites viewed on a connected device (computer, smartphone, tablet, smart TV).

Only retail market sales are taken into account for income from video hard copies (DVD & Blu-ray). This includes DVD and Blu-ray retail sales and rentals.
We draw a distinction between four main types of access to live TV programming:
- The terrestrial network. “Terrestrial TV households” refers to all TV households receiving only or mainly television channels using a rooftop antenna.
- Satellite. “Satellite TV households" refers to all TV households receiving only or mainly television channels using a satellite dish.
- Cable. “Cable TV households" refers to all TV households receiving only or mainly television channels from a cable operator.
- IPTV. "IPTV households" refers to all TV households receiving only or mainly television channels using ADSL or fibre optic access networks through a subscription with a telecom operator, whether the channels are actually received through an ADSL or fibre solution, or through a hybrid network box + broadcast solution.

For the purposes of this study, we only considered the main television in the household. Therefore, the sum of terrestrial, satellite, cable and IPTV households is always equal to the total number of TV households (no double counting). We also distinguish between:
- analogue households, receiving only analogue television channels, and digital households, receiving primarily digital television channels;
- free-to-air households: households receiving only free television channels and “paying” households, i.e. households receiving television channels through a pay-TV subscription.

Television broadcasters and pay-TV providers derive their revenue from three main sources:
- Public funding, here we include all public investment dedicated to funding the television sector, including licensing fees and State financing.
- Advertising. Here we measure the ad revenue earned by TV broadcasters, from both commercials on live TV and adverts on their catch-up services on managed networks (in-stream ads only). This includes public and commercial broadcasters, free-toair and pay-TV channels. When the net amounts were not available, gross turnover was used.
- Pay-TV revenue, which includes income from subscriptions and pay-as-you-go (PAYG) schemes. Here we measure the income that commercial pay-TV providers earn from subscriptions and pay-as-you-go sales.

Video on-demand revenue are broken down by two main types of service:
- Managed services including video on-demand services distributed through telcos’ IPTV plans or cable companies’ plan. These include two sub-categories:
- DTR (Download-to-rent) video on-demand, with revenue based on renting a video for a set length of time
- Subscription video on-demand (SVOD) services, which give users unlimited access to a library of content in exchange for a monthly fee
- OTT services include VOD services that can be accessed on the open Internet. As on managed networks, DTR and SVOD services are marketed along with:
- Free ad-funded services (in-stream ads)
- Electronic sell-through (EST) services, with revenue generated by the the permanent sale of video products (download to own)

Pay-TV segmentation
We distinguish two types of pay-TV service in the main markets:
- Access services. This refers to offers made up chiefly of free-to-air channels, with viewers being charged only for access to the service. Some premium products may be included, usually thanks to local partnerships between broadcasters and the service provider or a special promotional offer.
- The “access services” segment therefore includes cable companies’ CATV services and ISPs’ basic IPTV packages which are included in internet access + landline calling bundles at no extra charge, or when sold as an optional add-on to access services.
- Premium services. This refers to live programming channels or packages that can only be viewed by customers who subscribe separately from their telecom service or through a pay-as-you-go scheme.

The “premium services” segment therefore includes optional pay-TV channels and packages that are generally available over various systems: terrestrial, satellite, cable and IPTV.

A household may subscribe to both an access and a premium solution for the main TV set in the home. We therefore draw a distinction between those households that subscribe only to access services (access-only households) and those that subscribe to at least one premium TV offer (premium households). Households that subscribe to both are therefore counted as premium households.

Access and premium service revenue therefore includes:
- For access services: rights of access to CATV services, paid via subscription to a cable company or included in utility bills; the TV service’s share of the price of a bundle according to the provider (including a lower VAT rate) and income from access options.
- For premium services: income from the sale of subscriptions and pay-as-you-go cards.

Historical data are based on the following sources of information:
- publications from national regulatory authorities, ministries and national statistical organisations,
- operators’ financial reports,
- press releases.

These various sources have been confirmed and corroborated as necessary by our own expert estimates. Adjustments may have been made to figures from previous editions (new information available, error corrections, change in a country’s territorial borders, etc.)
Our forecasts are based on hypotheses on the expected changes in penetration rate for the various distribution networks (% of population) in the various markets and changes in ARPU.

The hypotheses are rooted in several factors:
- actual level of market development,
- perceived market potential based on the general rate of economic growth,
- national industrial context (especially planned rollouts),
- changes in consumer behaviour.

As concerns monetary and GDP data:
- Country market data are presented in local currency and converted to euros and dollars. Conversion rates (average International Monetary Fund exchange rate for 2015) are listed at the top of each tab.
- Background data and forecasts for national and regional GDP (based on IMF 2015 data) are converted to euros and national currency.

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