Consumer and Market Insights: Haircare in Greece

Consumer and Market Insights: Haircare in Greece

  • December 2016 •
  • 59 pages •
  • Report ID: 4607182 •
  • Format: PDF
The Greek Haircare market is led by the Shampoo category and is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across all categories in the country. The Procter and Gamble Company and L'Oreal S.A. are the leading players in the market. Private label products in the Hair Colorants category registered the fastest growth during 2012-2015. Rigid Plastics is the most commonly used packaging material in the market.

Key Findings
- The Haircare market in Greece is forecast to witness a CAGR of 1.3% by value during 2015-2020.
- The Shampoo category is expected to register maximum share growth during 2015-2020
- The Hair Loss Treatments category is forecast to register fastest volume share in market during 2015-2020.
- Shampoo is the largest value category in the Argentine Haircare market.

Consumer and Market Insights report on the Haircare market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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