Consumer and Market Insights: Ice Cream in Norway

Consumer and Market Insights: Ice Cream in Norway

  • December 2016 •
  • 50 pages •
  • Report ID: 4607210 •
  • Format: PDF
The Norwegian Ice Cream market is forecast to register higher growth in Off-trade sales than in On-trade sales during 2015-2020. The market is led by the 'Take-Home and Bulk Ice Cream' category, while 'Impulse Ice Cream - Single Serve' is forecast to register the fastest growth in both value and volume terms during 2015-2020. Prize Off is the only closure type used in the market. Tine Sa and Hennig-Olsen Is As are the leading players in the market.

Key Findings
- Of the three categories analyzed, the 'Impulse Ice Cream-Single Serve' is forecast to register the fastest value growth, registering a CAGR of 3.7% during 2015-2020
- On-trade sales account for the majority of distribution share in Artisanal Ice Cream and 'Take-Home and Bulk Ice Cream' categories
- The Dairy-Based segment is expected to gain share growth within the 'Impulse Ice Cream - Single Serve' category
- Prize Off is the only outer type used in the Norwegian Ice Cream market

Consumer and Market Insights report on the Ice Cream market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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