Radio Broadcasting in Canada - Industry Market Research Report

Radio Broadcasting in Canada - Industry Market Research Report

  • February 2021 •
  • 54 pages •
  • Report ID: 4640046 •
  • Format: PDF
Digital dilemma: Intensifying competition from podcasts and streaming services will likely lead to a decrease in revenue

Abstract

Radio Broadcasting in Canada
The Radio Broadcasting industry in Canada has been at the mercy of the constantly evolving entertainment space for at least a decade. In particular, new methods of music consumption, such as on-demand streaming services, have been the single greatest threat to the industry. The industry’s gradual decline has given way to an onslaught of consolidation activity, which has improved profit. The industry’s largest players have emphasized merger and acquisition activity as a primary catalyst for revenue expansion, often acquiring smaller stations to diversify programming content. Over the five years to 2024, radio broadcasters are expected to endure the detrimental influence of intensifying competition from podcasts, streaming services and internet-enabled mobile devices. Although the industry has undergone a series of mergers and acquisitions, the proliferation of individualized music services that is outside the scope of the industry is expected to hinder industry expansion.

The Radio Broadcasting industry in Canada consists of broadcasting stations, networks and syndicates that transmit programming through AM, FM and satellite radio channels. The industry does not include operators that broadcast content exclusively through the internet.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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