A digital world: Corporate profit growth and rising digital media prevalence will lead to industry expansionAbstractPublic Relations Firms in Canada
Over the five years to 2017, revenue for the Public Relations Firms industry in Canada is expected to increase steadily as industry operators benefit from increased demand for outreach efforts aligned with digital and social media trends. However, industry operators have also experienced rising competition from similar firms, which has posed a potential threat to industry growth. Over the five years to 2022, the industry is expected to sustain its previous growth as a result of rising corporate profit and greater budgets for advertising and PR. Moving forward, PR agencies will more effectively navigate forms of digital communication, which will support strong growth for operators. Over the five years to 2022, industry revenue is expected to increase, albeit at a slightly slower rate.
This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients’ interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients’ exposure through public interest and news items rather than paid advertisements.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.