Public Relations Firms in Canada - Industry Market Research Report

Public Relations Firms in Canada - Industry Market Research Report

  • December 2018 •
  • 39 pages •
  • Report ID: 4640056
Good image: Increased dependence on internet media platforms bolstered industry demand

Abstract

Public Relations Firms in Canada
The Public Relations Firms industry in Canada comprises establishments primarily engaged in designing and implementing public relations campaigns to promote the interests and image of their clients. Operators are tasked with developing promotional strategies, publicizing events and maintaining media relations for a diverse array of clients in virtually every sector. Ultimately, industry revenue is dependent on clients’ advertising and marketing budgets, which in turn, are dependent on corporate profit and the general state of the economy. Over the past five years, industry operators have contended with rising competition from advertising agencies, communications companies and marketing agencies, all of which have expanded their product offerings to include public relations (PR). Over the five years to 2023, the Public Relations Firms industry in Canada is expected to sustain its previous growth as a result of rising corporate profit and greater budgets for advertising and PR.

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients’ interests and image. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, public relations campaigns aim to increase their clients’ exposure through public interest and news items rather than paid advertisements.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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