TrendSights Analysis: Personal Inter-Connections

TrendSights Analysis: Personal Inter-Connections

  • November 2016 •
  • 43 pages •
  • Report ID: 4755211 •
  • Format: PDF
TrendSights Analysis: Personal Inter-Connections

Summary

Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to improve their level of communication with consumers, which is now more personal.

Consumer targets
- Women tend to rely slightly more on recommendations from family and friends.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Emerging markets reveal higher interest about the consumption of products that contain an element of human interaction.

Brands are expressing social connections through products in order to establish a more personal connection with consumers. Products now tend to communicate symbolic messages. Crowdfunding and crowdsourcing are becoming marketing techniques used to engage consumers in the creation of new concepts at a deeper level. The launch of products supporting social causes shows the human side of consumption.

Trend drivers
- Consumers are skeptical regarding brands’ marketing practices, relying more on recommendations from peers.
- The integration of social media into everyday life has greatly extended Personal Inter-Connections.
- Shoppers rely on their social eco-system to reduce uncertainty.

The report “TrendSights Analysis: Personal Inter-Connections” explores the usage of social connections as a safe harbor from today’s uncertainty.
Moreover, this report enables for the following -
- Consumers in emerging markets have a higher interest in the consumption of products that contain an element of human interaction.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Over half of consumers globally agree that they are more likely to trust blogger/user reviews than brand claims.

Companies mentioned in this report: Glossier, Mars, Batavo, Clear, MAC, S&M Brands, Bierkenners, Grupo Mahou-San Miguel, Kashi

Scope

- Consumers in emerging markets have a higher interest in the consumption of products that contain an element of human interaction.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Over half of consumers globally agree that they are more likely to trust blogger/user reviews than brand claims.

Reasons to buy

- Gain insight into the different routes through which products can align with the Personal Inter-Connections trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Personal Inter-Connections for your sector.
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