"Rapid 4G adoption in China and India will drive cellular data growth not only in emerging Asia–Pacific, but also worldwide."
Growth rates of cellular data traffic are generally high in emerging Asia–Pacific (EMAP), but there are still significant differences between countries. This report examines why some EMAP markets have particularly high growth compared to others.
THIS REPORT PROVIDES: - 5-year forecasts of wireless data traffic for EMAP as a whole, and for selected countries - worldwide context and specific country commentary for six key countries: China, India, Indonesia, Malaysia, the Philippines and Thailand - analysis of the key trends in, and drivers and inhibitors of, data traffic - a discussion of the enablers of future capacity on wireless networks and the cost of supplying that capacity - analysis of the trends in private and public usage, and their effect on the use of mobile and Wi-Fi connectivity.
The forecast dataset underpinning this report covers: - mobile data: data delivered over mobile (cellular) networks to: handsets (typically smartphones); mid-screen devices (typically tablets); USB modems, routers and other standalone data devices; median usage per smartphone; and downstream and upstream - Wi-Fi data: data delivered over private Wi-Fi connections (at home or work) to handsets and mid-screen devices, and data delivered to all devices using public Wi-Fi connectivity.
The report assesses the enablers of future capacity on wireless networks and the cost of supplying that capacity. It also analyses the trends in private and public usage, and their effect on the use of mobile and Wi-Fi connectivity.
This report is based on Analysys Mason’s: - internal research and modelling - consumer surveys on smartphone and tablet usage.
Our forecasts are informed and sense-checked by on-the-ground regional market experts.
Regions modelled: - Worldwide - Emerging Asia-Pacific (EMAP)
Countries modelled individually: - China - India - Indonesia - Malaysia - Philippines - Thailand
Total volume and average usage for: - handsets - mid-screen devices - USB modems and routers
Traffic split by: - public and private usage - median usage per smartphone - downstream and upstream
Wi-Fi data Total volume and average usage for: - handsets - mid-screen devices, split by mobile-connected and Wi-Fi-only devices - laptops (public Wi-Fi connectivity only)
Traffic split by: - public and private usage.
The report serves as a companion to Wireless network data traffic: worldwide trends and forecasts 2016–2021
Our reports have been used by over 10K customers, including:
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