"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks).
This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as café-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend.
- Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups. - 71% of consumers consider recreating café-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption. - Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing. - Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category.
Reasons to buy
- Identify the top trends driving the hot drinks sector. - Gain insight into the key consumer segments that are most likely to be a key focus for innovation. - Put innovative products into context by connecting them to specific consumer trends and needs. - Gain insight and inspiration for innovation.
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