Baked Goods in Kenya

November 2018 •
22 pages •
Report ID: 481892 •
Format: PDF

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Since the government lifted the tax on bread, maize and wheat in 2017 to ease the pressure of inflation, packaged bread has continued to see growth due to bakers passing the tax relief on to consumers. However, this reduction in costs has not been passed down fully to consumers as some millers say that despite obtaining cheap local wheat from farmers it does not make quality bread. Therefore, they are prompted to blend Kenyan-grown grains with imports. Despite this, packaged leavened bread makes...

Euromonitor International’s Baked Goods in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Baked Goods in Kenya

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