Baked Goods in Kenya

December 2021 •
17 pages •
Report ID: 481892 •
Format: PDF

Summary
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The price of wheat is increasing the cost of bread in 2021, hitting Kenyan household budgets at a time when the price of milk is also rising. Bread is a staple food on almost all breakfast tables in the country, meaning that any price increase is keenly felt. Consequently, consumers are shifting to cheaper, more affordable alternatives like home baking. Nonetheless, sales of leavened bread is rising in both retail value and volume terms in 2021.

Baked Goods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage:
Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Baked Goods in Kenya

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