Population growth, particularly within the urban population, is spurring growth in baked goods in Nigeria. This is because bread is a major staple food and pastries are a major on-the-go snack choice for urban commuters. Demand has also continued to increase due to the growing demand for convenience amongst consumers, who are leading increasingly busy lifestyles. Improvements in distribution via chained supermarkets and hypermarkets is also helping to spur this growth.
Baked Goods in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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140 pages •
By Euromonitor International
• Nov 2019
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