Gum in Nigeria

Gum in Nigeria

  • July 2017 •
  • 27 pages •
  • Report ID: 482536
Gum registered a 15% increase in retail current value sales in 2017. This reflecting the improvement in the category, following a 3% decline in 2016, when higher prices and weaker purchasing power caused by economic recession pushed down the demand for snacks. In particular, strong competition and a wide diversity of brands, many of which are relatively new, offered consumers a good range of products to choose from, including a diversity of flavours and pack sizes.

Euromonitor International’s Gum in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bubble Gum, Chewing Gum.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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