Mobile Phones in Italy, MarketLine

Mobile Phones in Italy, MarketLine

  • March 2020 •
  • 51 pages •
  • Report ID: 4826619 •
  • Format: PDF
Mobile Phones in Italy

Mobile Phones in Italy industry profile provides top- line qualitative and quantitative summary information including: market size (value and volume 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value- chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The Italian mobile phones market had total revenues of $16.2bn in 2019, representing a compound annual growth rate (CAGR) of 0.7% between 2015 and 2019.
- Postpaid had the highest volume in the Italian mobile phones market in 2019, with a total of 420.8 average MOU, equivalent to 73.2% of the market’s overall volume.
- Declining wages and high unemployment levels in Italy have reduced demand for mobile phones somewhat.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the Italy mobile phones market by value in 2019?
- What will be the size of the Italy mobile phones market in 2024?
- What factors are affecting the strength of competition in the Italy mobile phones market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy’s mobile phones market?

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