Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2022: Market Size, Growth and Forecast Analytics
Summary Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market in Italy.
Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively.Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide).
Products may contain B complex group vitamins.
The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders and concentrates.It also contains fruit and non-fruit flavored products.
All powders and concentrates are expressed in ready to drink (rtd) volumes.
Includes liquid water enhancers such as Kraft Foods’ MiO Fit.
Excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use.
Sports Drinks market in Italy registered a negative compound annual growth rate (CAGR) of -4.10% during the period 2012 to 2017 with a sales value of EUR 178.73 Million in 2017, an increase of 7.16% over 2016. The market achieved its strongest performance in 2015, when it grew by 17.05% over its previous year and its weakest performance in 2013, when it fell by -19.13% over 2012.
The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Sports Drinks and its variants .
Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2014 to 2017 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.
The research handbook acts as an essential tool for companies active or planning to venture in to Italy’s Sports Drinks (Soft Drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.
*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.
Scope - Overall Sports Drinks (Soft Drinks) market value and volume analytics with growth analysis from 2012 to 2022. - Value and Volume terms for the Top Brands. - Distribution channel sales analytics from 2014-2017.
Reasons to buy - Get access to authoritative and granular data on the Sports Drinks (Soft Drinks) market and fill in the gaps in understanding of trends and the components of change behind them. - Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends. - Analyze the components of change in the market by looking at historic and future growth patterns. - Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.
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103 pages •
By Euromonitor International
• Jan 2021
Since the outbreak of COVID-19 in Poland, the soft drinks market in the country has been considerably affected by measures to curb the spread of the virus, which have included national lockdown and the closure of bars, restaurants, hotels and event venues. The subsequent fall in sales in the on-trade was huge given the lack of dine-in from...
107 pages •
By Euromonitor International
• Dec 2020
The most obvious impact of the COVID-19 pandemic on sales of soft drinks in Italy during 2020 was the dramatic decline seen in on-trade sales over the course of the year. The principal reason for the slump in on-trade sales of all categories of soft drinks during 2020 was the nationwide lockdown that mandated the shutdown of the country’s...
103 pages •
By Euromonitor International
• Dec 2020
COVID-19 has caused overall soft drinks consumption in Brazil to decline sharply in 2020. This is primarily due to the economic fallout of the pandemic, with the erosion of purchasing power, a surge in unemployment and heightened uncertainty leading many Brazilians to reduce discretionary spending. At the same time, home seclusion and lockdown...
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100 pages •
By Euromonitor International
• Dec 2020
The emergence of COVID-19 in South Korea is having a major impact on certain soft drinks in 2020, with the effects of the country’s efforts to slow the spread of the virus, such as social distancing measures, the closure of businesses and schools resulting in work and study from home policies, and travel restrictions, negatively influencing...
111 pages •
By Euromonitor International
• Dec 2020
The Coronavirus (COVID-19) pandemic has boosted demand in several categories of soft drinks in Germany. Consumers started to stockpile bottled water and juice, in particular, to ensure supply and minimise the number of trips to the shops. Juice, a category that has suffered from an image of rather unhealthy products containing too much sugar,...
120 pages •
By Euromonitor International
• Dec 2020
2020 saw France’s soft drink industry face its biggest crisis in living memory as the onset of the COVID-19 pandemic early in the year foreshadowed a series of events that resulted in catastrophic on-trade sales declines being seen across the board and significant pressure coming on off-trade sales in most categories. Soft Drinks in...
70 pages •
By Euromonitor International
• Dec 2020
Soft drinks in Ecuador will be severely affected by the COVID-19 crisis. Following the outbreak of the COVID-19 pandemic, strict restrictions were put in place to limit citizens’ movement in Ecuador, including the closure of on-trade sales outlets. Restrictions to mobility in Ecuador mean that impulse consumption is expected to be reduced...
97 pages •
By Euromonitor International
• Dec 2020
Overall, off-trade sales of soft drinks are expected to be moderately negatively impacted by the COVID-19 pandemic in 2020, but on-trade sales are set to record drastic decline due to the lockdown in spring and ongoing restrictions thereafter. Some outlets have been unable to reopen at all, while others have operated on a strictly limited...
35 pages •
By Euromonitor International
• Dec 2020
On 13 March the first case of COVID-19 was confirmed in Guatemala and as early as 17 March 2020 the Guatemalan government took several measures to close the country in order to stop the spread of the virus. In the first weeks this resulted in high- and mid-income consumers stockpiling in order to avoid unnecessary trips to the supermarket. Hot...
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