MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market
Summary A mobile virtual network operator (MVNO) is a mobile communications services provider that does not own radio spectrum, and has limited network infrastructure and other operational capabilities required to provide mobile services to its customers. In order to offer services, MVNOs form agreements with mobile network operators (MNOs) from which they buy minutes, SMS and data at wholesale rates.
Emerging Asia featured the lowest share of MVNO subscriptions of total mobile subscriptions of all regions at 0.7% at the end of 2016, compared to AME (0.9%), LATAM (1%) and CEE (1.6%). GlobalData expects the MVNO share of mobile subscriptions to rise considerably from 0.7% in 2016 to 5.5% by end-2021, mainly driven by growth in China, Myanmar, Malaysia and the Philippines. We expect MVNO subscribers in China to grow at a CAGR of 65.1% over 2016-2021. Other emerging markets such as Malaysia and Myanmar also are growth markets for the MVNOs.
Increasing smartphone penetration, rising data traffic, telecom infrastructure development, expansion in rural and remote areas, rollout of 3G/4G services and growing adoption of M2M and IoT solutions will drive growth in the mobile market in emerging Asia while a healthy investment climate coupled with a conducive regulatory environment will induce growth of MVNOs in the region. The MVNO model in emerging Asian countries has been attracting interest from players such as cable companies, ISPs and e-retailers among others who are keen to use their established brand name and existing sales and distribution channels to generate an alternative revenue stream.
It is estimated that active MVNO subscriptions reached 194.9m globally at the end of 2016, the majority of which are in Western Europe (WE), Central & Eastern Europe (CEE) and North America (NA), comprising of 63.6% of total MVNO market globally.
The report "MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market" provides an overview of the main MVNO business models available in emerging Asia as well as some of the most successful initiatives for each business model. Additionally, this report also includes an assessment of the regulatory and support framework for MVNO growth in the region along with analysis of the main regulatory trends. Finally, we conclude with some case studies and recommendations for regulators, network operators and MVNOs.
Companies mentioned in this report: ABS-CBN Mobile, Xiaomi, redONE, Buzzme, 168 Communication, Snail, Lenovo, Tune Talk, Alibaba, CAT Telecom, Smart Pinoy, Gome, China Telecom, China Mobile, China Unicom.
Scope - Among different business models adopted by the MVNOs in the region, niche business model is the widely adopted by 28% of the total MVNOs present in this region catering various segments including youth, immigrants, students and health enthusiasts. This is followed by retail and enterprise models. Retail and business models are also gaining popularity, accounting for 16% and 14%, respectively.
- GlobalData estimates MVNO market in emerging Asia will record a CAGR of 56% over 2016-21. MVNO subscriptions estimated to reach 233.5m (5.5% of emerging APAC’s total mobile subscription count) by 2021-end from 25.3m in 2016 (0.7% of total mobile subscriptions) which are far below the levels in developed markets like North America, Western Europe and developed Asia.
- China’s MVNO market is expected to witness the strongest growth among emerging Asia countries with a CAGR of 65.1% from 2016 to 2021.
Reasons to buy - The report provides analysis of MVNO businesses in the Emerging APAC along with detail examination of the various business models adopted in countries such as China, Myanmar, Malaysia, Thailand, the Philippines among others by the MVNOs for increasing their subscriber base.
- Provides in-depth understanding about the product and service offering portfolio being offered by MVNOs in Emerging Asia to help new entrants to align their product offerings.
- Helps executives build business growth strategies by offering comprehensive, relevant analysis of the Emerging Asia region’s growing MVNO market, regulatory framework, competitive environment and best practices of the existing MVNOs.
- The case studies focus on different product and service offerings and strategies being adopted by them to drive subscriber growth of the leading MVNOs operating in the region.
- By understanding the interests and positions of the main stakeholders in the MVNO market - MNOs, end users, regulators, content providers and ISPs - telecom professionals/operators can develop strategies and increase their participation in the growing MVNO market.
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