Fragrances in Middle East and Africa

Fragrances in Middle East and Africa

  • April 2017 •
  • 56 pages •
  • Report ID: 4885208
There is great scope for fragrances in the Middle East and Africa, considering that it was the fastest growing region for the industry over 2011-2016, recording a 5.3% CAGR, yet still lags behind when it comes to widespread geographic penetration. In 2016, per capita spending on fragrances in the Middle East and Africa region was USD3.9, ahead only of Asia Pacific, suggesting there is some way to go to before fragrance usage stretches beyond affluent urban centres in most parts of the region.

Euromonitor International’s Fragrances in Middle East and Africa global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage:
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men’s Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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