Better For You Beverages in Greece

Better For You Beverages in Greece

  • February 2020 •
  • 21 pages •
  • Report ID: 4893643 •
  • Format: PDF
Companies are continuing to shift towards sugar free beverages, substituting sugar with stevia or alternative sweeteners. As the penetration of reduced sugar beverages has increased, growth has slowed. Reduced sugar non-cola carbonates is the best performer within BFY reduced sugar soft drinks due to its lower penetration, followed by reduced sugar RTD tea, given that the healthy living trend is benefiting RTD tea in general. Reduced sugar cola is also growing despite maturity.

Better For You Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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