Better For You Beverages in Thailand

Better For You Beverages in Thailand

  • January 2021 •
  • 27 pages •
  • Report ID: 4893659 •
  • Format: PDF
The second phase of the excise tax on sugary drinks came into effect in October 2019. The effect of the implementation of the national sugar tax combined with the increased focus on healthy during the COVID-19 pandemic, in Thailand, to support strong growth in better for you beverages. Several categories containing beverages have been urged to innovate and develop healthier formulae for beverages with lower sugar content, using alternative sweeteners.

Better For You Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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