Fortified/Functional Beverages in Italy

Fortified/Functional Beverages in Italy

  • January 2021 •
  • 34 pages •
  • Report ID: 4893801 •
  • Format: PDF
During the virus outbreak in 2020, many consumers preferred to buy fresh fruit because they perceived it as a healthier alternative than juices such as nectars or juice drinks. The economic crisis and the rise in unemployment also played a key role in decreasing the consumption of more expensive FF juices. Sales of FF 100% juice slightly increased in 2020 in the off-trade. However, the increase in sales of FF 100% juice was modest because consumers preferred to save money for essentials.

Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
FF Hot Drinks, FF Soft Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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