RTD Tea in Asia Pacific

June 2019 •
Report ID: 4894162 •
Format: PDF

Summary
Table of contents

ABOUT THIS REPORT

Asia Pacific dominates the RTD tea market, accounting for three quarters of global off-trade volume sales. With the leading Chinese and Japanese markets reaching maturity, growth is seeing a shift from pure volume to premium and healthier RTD tea beverages. Moving forward, a desire among millennials for quality and experience will see off-trade RTD tea sales facing competition from foodservice outlets like bubble tea shops.

OVERVIEW

ASIA PACIFIC DOMINATES GLOBAL SALES OF RTD TEA

Three quarters of RTD tea globally is sold in Asia Pacific, with East Asia being a massive market. China is the largest RTD market globally, while Japan, Hong Kong and Taiwan have the highest per capita RTD tea consumption. With volume consumption in the mature East Asia region slowing, growth has increasingly come from other regions, such as Southeast Asia, notably Vietnam and Indonesia.

RENEWED INTEREST FROM MILLENNIALS PROVIDES BOTH OPPORTUNITIES AND CHALLENGES

The rise of millennials has provided growth opportunities in South Korea, where manufacturers regularly develop novel tastes and flavours which might appeal to the desire for sophistication among this group. On the other hand, China’s off-trade RTD volume sales face a challenge from millennials with rising disposable incomes, who are increasingly turning to foodservice outlets to fulfil their craving for premium quality beverages and a consumption “experience”.

DIFFERING RTD TEA HEALTH PERCEPTIONS LEAD TO CONTRASTING OUTCOMES

Differing consumer attitudes and health perceptions account for the contrasting RTD tea performances across the region. In Japan, predominantly unsweetened RTD tea continues to see stable growth, as health-conscious consumers value its health benefits. On the other hand, consumers in Vietnam and Singapore perceive RTD tea to be sugary and thus unhealthy. This has led to reduced growth in Vietnam and a decline in Singapore, as consumers have switched to non-sweetened beverages, like bottled water.

SUGAR TAX IN THE SOUTHEAST ASIAN REGION WILL HAVE A BEARING ON FUTURE PERFORMANCE

The implementation of a sugar tax in Southeast Asian countries like Thailand has resulted in price rises, which have impacted volume sales. With Malaysia expected to implement a sugar tax in mid-2019 and more countries, like Singapore and Vietnam, considering doing so, government regulations could have a bearing on the future consumption of RTD in Southeast Asia.

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager

RTD Tea in Asia Pacific

Our reports have been used by over 10K customers, including:

Related reports and data

Topics related to Tea

Parent Industry