Increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment impacted positively on value growth for men’s grooming during 2016. The proliferation of modern retailers, increased product penetration and availability of wider product ranges boosted current value growth by 4% to reach KES4.5 billion in 2016. However, with volume sales declining slightly, it must also be said that rising prices were also a dr...
Euromonitor International’s Men’s Grooming in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Men’s Grooming market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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