Wholesale Market Global Briefing 2018

Wholesale Market Global Briefing 2018

  • January 2018 •
  • 33 pages •
  • Report ID: 4977638
The use of analytics in the wholesale trade market enhances efficiency by anticipating future demand of the customer. Predictive analytics uses the past data to predict the future events.
Some of the applications where wholesale trade companies use predictive analytics are to project customer profitability, model business scenarios and improve marketing campaigns. For instance, HD Smith, a pharmaceutical wholesale distributor, implemented analytics to streamline their operations, manage their inventory and perform profitability analysis.

The wholesale trade market comprises establishments in wholesaling merchandise and rendering services after the sale of merchandise. Wholesale trade comprises purchasing, storing and selling the goods to retailers, professional authorities or to other wholesalers.
Wholesale trade market in this report is segmented into durable goods merchant wholesalers, non-durable goods merchant wholesalers, and wholesale electronic markets and agents and brokers.

Western Europe was the largest region in the wholesale market in 2017, accounting for around 26% of the market. This was mainly because a large number of wholesale establishments based in the region expanded globally and innovated their businesses models and key attributes.

Germany was the major contributor of this market share. North America was the second largest region accounting for around 24% of the market. Eastern Europe was the smallest region accounting for around 3% of the market.
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