Fortified/Functional Packaged Food in South Africa

Fortified/Functional Packaged Food in South Africa

  • February 2020 •
  • 23 pages •
  • Report ID: 4985660 •
  • Format: PDF
Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms, and continued to record stable growth in 2019. As urban more affluent consumers become increasingly busy while still being conscious of the need to maintain healthy lifestyles, they are searching for more convenient packaged food that is likely to provide easy access to important nutrients and address specific health functions.

Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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