Talking strategy: Dian Gomes of MAS talks about Sri Lanka’s future as a “green” and high end apparel manufacturing base

Talking strategy: Dian Gomes of MAS talks about Sri Lanka’s future as a “green” and high end apparel manufacturing base

A number of Sri Lankan apparel manufacturers have shifted to the higher end of the market by focusing on product niches such as lingerie while implementing “green manufacturing” methods and making products with lower carbon footprints. In this report, the managing director of MAS Intimates and a director of MAS Holdings, Dian Gomes, discusses how apparel manufacturers can benefit from “green manufacturing”. He also offers his view on MAS Intimates’ strategy of moving towards the manufacture of higher value products in order to remain competitive against companies in Asia following the loss of duty-free access to the EU Market under GSP+ in August 2010.
SUMMARY List of contents
SETTING THE SCENE
DIAN GOMES'S VIEW
Products and markets
Labour rights
Loss of GSP+ benefits in the EU
Government policies
Environmentally friendly manufacturing
MAS Intimates Thurulie Plant
Competition
COMPANY BACKGROUND