Sanitary Protection Market in China Likely to Grow at a CAGR of 4.5% during 2016–2022
Report Insights Sanitary protection products such as sanitary napkins, tampons, menstrual cups, and pantyliners are used by women in the age group of 13–49 years during their menstrual cycles. Sanitary napkins, tampons, and pantyliners are made up of cloth, synthetic, organic materials, and absorbent chemicals.
Scope of the Report The report Sanitary Protection Market in China – Strategic Assessment and Forecast 2017–2022 considers the present scenario of the sanitary protection market in China and its strategic assessment for the period 2017–2022. It also includes a detailed study of market drivers, trends, and restraints. The report also profiles the leading vendors and other vendors in the market. It provides the analysis of key segments of the market in terms of product type, distribution channel, and vendors. It provides a detailed analysis of the revenue from the following segments:
By Product Type • Sanitary napkins • Tampons • Pantyliners • Menstrual cups
By Distribution Channel • Offline - Female specialty stores - Mass market players (supermarkets, hypermarkets, and discounters) • Online stores
Sanitary Protection Market in China – Market Size and Dynamics According to the analysts at Beige Market Intelligence, the sanitary protection market in China to grow at a CAGR of 4.5% during the period 2016–2022. Increasing per capita income has shifted the consumer’s preference from using cloth napkins to pads, tampons, and menstrual cups. The consumption of sanitary protection has increased over a period of time in China, from an average 1 piece of sanitary napkin and pantyliner used per month in 1990 to 26 napkins and pantyliners per month in 2015 among women of age 15–49.
Also increasing workforce participation is one of the major factors, contributing to the increased sale of sanitary protection products in China. Further, it is expected that female earnings in China are expected to increase, which is likely to increase the preference of women for premium sanitary products.
The sanitary napkins segment is expected to contribute maximum to the sanitary protection market in China. The demand for tampons and menstrual cups is low in the region. However, with the increasing awareness and the demand for more comfortable sanitary protection products, the demand for tampons and menstrual cups is expected to increase.
Sanitary Protection Market in China Market – Trends, Drivers, and Restraints The report includes a detailed study of emerging trends, factors driving the growth, and expected challenges for the market during the period 2017–2022. Introduction of local tampon brands, period panties, and environment-friendly sanitary products is the latest trend that is going to boost the sanitary protection market in China during the forecast period. Onset of early puberty among the Chinese girls is a major factor driving the growth of the market in the region.
Furthermore, influence of the internet on end-users’ purchasing behaviour and increased awareness about personal hygiene are among the other important factors that are going to drive the market growth during the forecast period.
The report also includes impeding challenges in the sanitary protection products market in China. Increased female sterilization and use of IUDs and fluctuation in pricing strategy due to the volatility of raw materials are among the major restraints included in the report that the market is going to witness in next five years.
Sanitary Protection Market in China Market – Market Share and Key Vendors This market research report profiles major companies in the market and provides the competitive landscape of key players. The report covers the entire market outlook regarding the value chain operating in the market.
Major players in the market include the following: • Hengan International • Procter & Gamble (P&G) • Kimberly-Clark • Kingdom Healthcare Holdings • SCA • Uni-charm
Other prominent vendors in the market include Fujian Shuangheng Group Co., Fujian Quanzhou Luojiang Foreign Trade CO., Hangzhou Qianzhiya Sanitary Products Co., Jinhan Women & Baby Sanitary Products Co., Lil-lets, Moxie, Natracare, New Sensation Sanitary Product Co., Roselee Sanitary Napkin Manufacturing Co., Shandong Saite New Material Co., Shenzhen Rockbrook Daily Products Co., Win Hope International Industrial Co., Xiamen Amor Hygiene Products Co., Xiamen Yuxiang Sanitary Products Co.
Why Should You Buy The Report? The report offers reasonable answers to the following questions which help you to understand the in-depth market analysis. 1. How has the market been performing in China and what are the major changes that are expected to alter the landscape in the coming years? 2. What are various factors that can affect the market in China over the next few years? 3. What are major trends and challenges likely to be confronted by the market in the next five years? 4. What is the market size and market forecast for each product segment? 5. Which companies are the key vendors in the market? 6. What are the strategies used by the leading vendors, and what are key opportunities to grow? 7. Which companies are the emerging vendors in the market?
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