Top 3 BoP Markets in Africa

Top 3 BoP Markets in Africa

  • July 2017 •
  • 8 pages •
  • Report ID: 5001330 •
  • Format: PDF
Utilising Euromonitor International’s new Consumer Spending by Income Bands tool, this report assesses the market size and potential of the top three ‘bottom of the pyramid’ markets in Africa.

The continent’s bottom of the pyramid (BOP) is a market with huge and yet unmet potential. Insights into the BOP’s spending pattern as well as its share of total spending by category can help businesses identify important opportunities in Africa.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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