Spirits in South Korea

Spirits in South Korea

  • June 2017 •
  • 42 pages •
  • Report ID: 5058517 •
  • Format: PDF
Fruit flavoured soju appears to have been a one-time craze, lasting less than a year, since the craze moved to low alcohol content sparkling RTDs. According to a manager from the company Muhak, the fad of fruit flavoured soju drove sales of soju until the first quarter of 2016. The introduction of a varied range of soju contributed to lowering the barrier to trying new products for millennials and women. Meanwhile, it was an important opportunity for soju brands to innovate to avoid outgrowing s...

Euromonitor International’s Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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